Diamond: luxury style

BRANDED DIAMONDS & DIAMOND JEWELRY

A few of the brands that are associated with sightholders (in one way or another) include Nakshatra, Asmi, Sangini, Tria, Vera Wang Fine Jewelry, Cento by Roberto Coin, Satva by Mahendra Brothers, the Leo Diamond, PrincessPlus, Cupio, Divine Cut, Pristine Heart, Caressa, Lily Diamond, Criss Cut, Mystery Inside, Glitterati, Gili, Star129, Escada, Regent Cut, Queen of Hearts, Royal Asscher, Michael Beaudry, Natalie K, RItani, Princessa, Elexese, Spice Cut, Orro, Pro68. Forevermark, Crown of Light, Tattoo your Diamond, Amorosso, Cupid, Le Lumiere, Daniel K, Web Cut, Hearts on Fire, Movado, Dream, Renee Melangine, Exire, Tristar, Blond Diamonds, Elara, PureLustre, Isee-2.com, Lovemark, Damas Cut, Russian Princess, Canadia, Brilliant Rose, Fancy Color, Ashoka, Zales Diamond, Lovefire, Lazare Diamond, Scintilla, Ilanga, Lucida, Baby Phat, Kimora, Kristall Symphony, Maharajah, Arisia, and Kiah.

Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.

Branded diamonds (patented diamonds, ideal cuts, and hearts and arrows and non-patented cushions and asscher cuts, etc.) can be seen in advertisements and articles in Bride's magazines, Vogue, O Magazine, Town and Country. Patented diamond cuts and designs, trademarked and registered names, "Ideal" cuts, proprietary cuts, new shapes, modified facets, multi-faceted rounds (100, 105, 66 facets), modified squares and rectangular shapes, "composite" diamond shapes are branded.
Countries (Canada, Russia, South Africa, Australia, Namibia, Botswana), colors (layouts and single stones), mines (Rex, BHP), jewelry designers, and retail jewelry stores are promoting their own brands. Polar bears maple leaves, certificate id numbers, symbols, logos - practically anything can be laser inscripted on the girdle of the diamond. Some brands are ionized on the table facet.
A proliferation of names, descriptions, and designs: Adura, Aglaia, Amorillion, Amorosso, Antwerp Certified, Ashoka, Asscher, Aurius, the Buddha cut, Caprice, Champagne and Cognac (Argyle colors), Caressa, Context cut, CrissCut, Crossfor, Cupid, Cut by Guage, Cupid, DeBeersLV, Dillennium, Dream, Dubai, Eighternity, EightStar, Ekati, Elara, Emerella, Escada (with Pluczenik), Eternal Cut, Flanders-Brilliant, the Forevermark (DTC), Flower cuts, Fusion of Souls, Hearts-on-Fire, Hope, Ilanga, J.B. Millennium, J.C. Millenium, Keepsake, Landau Ideal, Lazare Diamond LKI, the Leo Diamond, Lily cut, Love Diamond, Lucere (American and European cuts), Tiffany's Lucida, Nakshatra, Pairfecto, Prince Cut, Princess Plus, Printillion, Pristine Heart, Quadrillion, Radiant, the Rand Diamond, Rex Mining, Royal Asscher, Royal Cuts (Duchess and Baroness), RoyalCrest, Sirius, Spirit of Flanders, StarBurst, Starfire, Tundra, Trillion, Tycoon, Vinci, Wonder, WDC, Yin Yang, Zale, Zoe.
Bringing the brand message to the consumer (male or female) who buys the diamond at the jewelers, or getting the jewlery designer or the diamond buyer at the retail jewelry store to choose your special shape, or color, or faceted brand is the name of the game in today's competitive market. Advertisements, press releases, exhibitions at museums (including the Smithsonian), Jaguar car racing events, fashion shows, launching a new brand, opening a new retail jewelry store, designing for the red carpet, and more.
• De BeersLV opened in London 2 years ago; and, with the tagline "forever now" opened on Fifth Avenue in New York in June 2005. The jewelry designer, Neil Lane, will create a signature collection of diamond jewelry for De Beers LV to launch in November with their opening in Beverly Hills California. Alyce Alston, former group publisher of W and W Jewelry, is the new CEO of De Beers LV USA. Guy Leymarie is CEO of De Beers LV and Raphaele Canot is the artistic director of DeBeersLV
• An 85 carat rough (South Africa origin) diamond is to be polished into a 35 carat D Flawless Ashoka diamond was displayed at Elton John's "White Tie & Tiara Ball". The William Goldberg Company recently formed a new strategic alliance with Chopard to create a collection of one-of-a-kind watches and jewelry featuring Ashoka Diamonds.
• K.R. Gems and Diamond International's branded diamond is the Eighternity. The model, Tiffany Fallon, has been named “Playmate of the Year”by Playboy magazine. The marketing company, Harmon Group, noted that retail jewelers selling the branded diamond would probably gain from the publicity.
• In 2004, a Dali Diamond press release announced that Irish singer and actress, Samantha Mumba, wearing a dress set withWebCut® Diamonds, "stole the show at the London premiere of the Spiderman II movie".
The diamond business has been changing, and we’re changing with it. In the next few months, we’ll be telling you where you can buy diamonds (both online and off) cut and polished by the diamantaires affiliated with diamond exchanges and bourses worldwide (including Shanghai, Russia, and Dubai); and cutting and polishing diamonds in diamond polishing factories around the world. We’ll let you know about the launch of the Nakshatra brand outside of India - starting with Dubai. And also all of the hearts and arrows options that are available under different brand names or private labels.
For now, for online information on branded diamonds and hearts and arrows, these are some of the more interesting sources that I have found.

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